5.00
(3 Ratings)

📢 AI in Marketing, Advertising, and Social Media

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About Course

AI is changing how organisations reach customers, create campaigns and understand what works. It can help marketing teams explore ideas, personalise messages and analyse results, while raising new questions about accuracy, privacy and trust.

This course explains how AI affects marketing, advertising and social media work. You will explore its use in creative content, customer targeting, campaign analytics and everyday workflows, with practical examples of where human judgement remains essential.

Designed for marketers, business leaders and anyone interested in commercial communication, the course will help you assess AI’s opportunities and limitations and make more informed decisions about using it responsibly.

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What Will You Learn?

  • Understand how AI is transforming modern marketing, content creation, and advertising
  • Use AI tools to design visuals, write copy, manage campaigns, and automate workflows
  • Apply AI for customer targeting, personalisation, and data-driven optimisation
  • Analyse engagement, performance, and ROI with AI-powered analytics
  • Use AI to manage social media content, scheduling, and engagement
  • Integrate AI across the full marketing workflow for faster, smarter results
  • Follow ethical guidelines for responsible AI use in marketing
  • Explore future trends in AI, automation, and predictive marketing (2025–2030)

Course Content

Topic 1: Smarter Strategies with AI Marketing Tools

  • Introduction to AI in Marketing and Advertising
  • AI Tools for Creative Content and Visual Design
  • AI in Customer Targeting and Personalisation
  • AI for Campaign Analytics and Performance Tracking
  • AI in Social Media Management
  • Integrating AI Into a Complete Marketing Workflow
  • Ethical, Transparent & Responsible AI Use in Marketing
  • The Future Trajectory of AI in Marketing and Social Media
  • Final Quiz: AI in Marketing & Advertising

Student Ratings & Reviews

5.0
Total 3 Ratings
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KW
Kate Wright
3 months ago
Google in changing, just be aware.
SL
Sarah Lucas
3 months ago
Good course but beware of scammers.
AH
Agnieszka Haworth
8 months ago
We are using AI for marketing already. Great over view though.